Question:
Is there a way to send emails without connect to an email service provider? I thought you have your own email services. Do we need to pay an email service provider to connect it?
Answer:
MMIO's primary business service is not to be an Email Service Provider, instead, we are an Email Automation Service.
What does Email Marketing MMIO do?
- Email Service Provider ❌ Nope
- Email Automation Service ✅ Yep!
Email Service Provider manages the Spam potential and ensures to keep the Email sender reputation to be as clean as possible. They have a heavy responsibility to keep spammers away. Having this service is a Whole Another Level of a Business model. If we do this, we won't be able to Deliver one of our Core services which is Multi-channel Automation.
Email Automation Service on the other hand is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time, sending automated messages leveraging a marketing automation tool? Now this is one of our core business services.
MMIO relies on your chosen Email service provides (such as AWS, SendGrid, any other SMPT) to ensure your emails are not delivered as spam.
Your chosen ESP would also be in-charge to keep spammers away from your network which would ensure your Email sender reputation is always clean.