Question:
Do you have a guide for this or a description on this feauture?
Answer:
Wide - it will trigger more broadly even of the keyword is just a part of the word. Ex. Keyword “bay” will be triggered for the sentence “my name is bayer”.
Match - keyword “bay” will be triggered for sentence “my name is bay” but will not trigger for “my name is bayer”.
Strict - keyword “bay” will only be triggered for the word "bay” and it's case sensitive.