This video teaches how to use the m.m.e link to connect your Facebook ads to your MMIO chatbot flow. The video begins by explaining what an m.m.e link is and how it can be used to redirect a subscriber to Messenger and trigger your chatbot flow. It then goes on to show how to use the m.m.e link in the Facebook Ads Manager. Finally, it provides a preview of how the ad will look on the desktop news feed placement.